Career
Growth Marketing Lead
Remote
Apply nowAbout the Organization
Explicity is a high-growth healthcare technology organization dedicated to transforming hospital infrastructure. We partner with medical institutions to optimize patient acquisition, operational efficiency, and revenue performance through structured, data-driven B2B collaborations.
Our mission is to empower hospitals with scalable systems and performance-led models that ensure long-term sustainability and clinical excellence.
About the Role: Growth Marketing Lead
We are looking for a strategic and execution-heavy **Growth Marketing Lead** to spearhead our market expansion. This is a unique role operating at the intersection of **B2B and B2C marketing (B2B2C)**.
Your objective is twofold: building high-trust relationships with hospital partners (B2B) while simultaneously designing high-impact marketing funnels that drive patient engagement and brand awareness for the services we power (B2C).
- Develop and execute end-to-end growth strategies to scale patient acquisition across partner hospitals.
- Optimize the B2B2C lifecycle, ensuring seamless transitions from institutional partnership to consumer-facing service delivery.
- Leverage data analytics to refine marketing spend, improve conversion rates, and maximize ROI across diverse digital and offline channels.
The Sales Lifecycle
Our growth team owns the complete lifecycle — from prospecting and institutional pipeline creation to complex negotiation, closure, and post-partnership scaling.
In this role, you will:
- • Identify and unlock new growth opportunities across digital, partnership, and offline channels
- • Design and execute data-driven marketing campaigns to drive user acquisition and engagement
- • Lead end-to-end funnel optimization (Awareness → Conversion → Retention)
- • Collaborate with product, sales, and operations to enhance user experience and conversion rates
- • Manage and scale performance marketing channels including Paid Ads, SEO, and Content
- • Own monthly and quarterly growth targets (Leads, Conversions, Revenue Contribution)
- • Build and maintain a strong experimentation pipeline through A/B testing and campaign iterations
- • Monitor key growth metrics and create structured performance reports
- • Analyze competitor strategies, customer behavior, and market trends
- • Work closely with internal teams to ensure seamless campaign execution and scaling
We’re seeking someone with:
- • 2–4 years of experience in Growth Marketing, Performance Marketing, or Digital Marketing
- • Experience in Healthcare, SaaS, or service-based industries preferred
- • Strong analytical and problem-solving skills with a data-driven mindset
- • Hands-on experience with marketing tools (Google Ads, Meta Ads, CRM, Analytics platforms)
- • Proven ability to design and execute high-impact campaigns independently
- • Strong understanding of customer acquisition funnels and retention strategies
- • Excellent communication skills in both Hindi & English
- • Education: Graduate (MBA preferred but not mandatory)
You may thrive in this role if you:
- • You are highly data-driven and experiment-focused
- • You take absolute ownership of growth and revenue metrics
- • You enjoy building scalable systems and processes from scratch
- • You are comfortable working in a fast-paced, high-impact environment
- • You think strategically while executing consistently
Growth & Opportunity
This role offers strong career progression for high performers. You will have the opportunity to: